One thing’s for certain: every business takes advantage of signage in some way, shape, or form. However, not every business considers having their signs custom-created by a professional sign company. If you’re considering jumping on the bandwagon, then this is your go-to guide for everything you should know about expert-designed signs.
Why Signage is Important for Your Business
Signs play many roles in a business: helping customers find your location, marketing your business, communicating important information with visitors – the list goes on. Signage can be used to clear up misconceptions, make customers feel welcome, or even help make employees’ jobs easier.
Lack of signage, however, can cause confusion, significantly limit potential foot traffic, and create visibility problems for your location.
Choosing the Right Type of Sign
The different types of signs can serve different purposes for a business. Deciding which signs you want will depend on your goals, budget, and specific needs.
Improving foot traffic and visibility can be done with channel lettering, a pylon sign, or a dimensional letter sign. Advertise specials, new products or services, or promotions with window graphics, A-frame signs, lawn signs, or menu boards. To improve a customer’s experience, consider ADA signage, wayfinding signs, or informational signs.
Most businesses opt for multiple interior and exterior signs to create visual variety at their storefront. Not to mention, the installation of different signs can bring about different benefits. This way, they can best gain traction, increase sales, improve aesthetic appeal, and satisfy customers.
Key Features to Consider in a Commercial Sign
Not only are there different sign options to pick from, but there are various key features of signs to consider. These extra features can cost more but are often worth it depending on your goals and business’ aesthetic.
Optional features of commercial signs include illumination, animation, 3D effects, digital display, interactive touchscreens, color-changing effects, and QR code integration. Another consideration is opting for a sign with resistance to different weather ailments such as extreme temperatures, sunrays, heavy wind, and moisture.
Tailoring a Sign to Reflect Your Brand
Generic signs, like window-cling open signs, are flexible for different businesses across various industries. However, custom signage gives your business the opportunity to stand out from competitors and make a mark in the world of marketing.
Custom-made signs can be tailored to your specific business. This can be achieved with the use of different font styles and typography, colors, materials, logo integration, and special effects. The customizations of made-to-order signs can generally boost your brand identity, upgrade your business’s appearance, and create brand recognition.
Picking a Reliable Custom Sign Company
Designing the right sign for your business can be intimidating due to the complexity, tedious details, technical facets, and marketing aspects of sign creation. At Allmark Signs & Graphics, we take the stress out of sign creation. With a dedicated team educated in design and marketing, we can create effective signage for any industry.
Do you want a custom-made commercial sign for your company? Allmark Signs & Graphics is eager to take on your project. Contact us today to get started.